Strategic Sales Transformation Consulting for MSMEs in India
Stop scaling chaos. Transform your sales organization into a predictable revenue engine - one you lead, not operate.
Who This Is For:
₹5-50 Cr businesses ready to fix their sales organization
What You Get:
12-month partnership to rebuild your entire sales system
Trusted by MSMEs founders and sales professionals across India
This Consulting Is Right If:
This Consulting Is Not Right If:
❌ Your annual turnover is under ₹5 Cr → Try our 90-Day Coaching Program instead
❌ You want quick sales system improvements → Check our 3-Day Workshop
❌ You’re not sure what’s broken in your sales system → Start with Sales Diagnosis
Your business:
- ₹5-50 Cr revenue, but facing slow growth or stagnation
- Minimum 5+ people in sales team
- You're personally involved in most deals - too busy in daily operations
Your Problems:
- Sales team can't work without you
- No one takes responsibility - blame market / competition
- Every month's revenue is a surprise
- Good salespeople leave because there's no system
Your Readiness:
- You want to fix the structure, not just add more people
- You can invest minimum ₹3-5 lakh for long term capability building
- You're ready to make tough decisions about roles and people
Why Sales Stop Growing
The way you managed sales to reach ₹5-10 Cr won’t get you to ₹50-100 Cr
What We See in Most MSME Sales Teams:
- Founder closes most important deals
- Team asks "what should I do?" instead of just doing it
- No one knows who's responsible for what
- Sales meetings = firefighting, not planning
- Good people leave; average people stay
- Sales meetings = firefighting, not planning
The Truth:
You don’t need better salespeople. You need better systems.
That’s what this sales transformation consulting builds.
What We Build Together
The Outcome
Your sales team runs without you. You focus on strategy, not daily deals.
Positioning Strategy
We help you analyse products + your target customers and define / reset your core marketing message
Customer Acquisition Strategy
Design a high converting customer acquisition strategy that attracts your ideal customers
Structured Sales Process
Develop a repeatable and scalable selling process so your growth does not depend on personal charishma.
Sales Training
Train your sales team to learn and adopt the standard sales process so they get consistent and predictable results
Leadership
You and your team-managers learn and adopt our proprietary 4 stroke coaching method to build self-motivated and loyal salesforce
Sales Enablement
Steal our proven tools and techniques that empower your sales team to achieve peak performance and stay self-directed.
The 12 Month Game Plan
What You Get
- Monthly on-site or video sessions (3-4 hours each)
- Bi-weekly calls with your managers
- Private WhatsApp group support for quick questions
- All documents, templates, dashboards
- Access to the proprietary tools as per the agreement
Your sales team runs without you. You focus on strategy, not daily deals.
Months 1-2: Analyse And Plan
- Carry out critical analysys of your sales setup
- Identify what's broken and why
- Design the new structure together
- Get your leadership team aligned
Your Time: 8-10 hours/month
Months 3-4: Automate And Align
- Set up delegation systems and dashboards
- Create playbooks and train your team
- Restructure roles (hire/fire/move people as needed)
- Coach your managers regularly
Your Time: 6-8 hours/month
Month 5-6: Reinforce- Make It Stick
- Fine-tune what's not working
- Transfer ownership to your team
- Build habits so it continues after we leave
- Complete backlog, if any
Your Time: 4-6 hours/month
Months 7-12: Review - Refine - Reinforce
from 7th month onwards we consistently review and refines the systems. We conduct regular Q&A, training and coaching for your entire sales team. You get regular feedback and insights about your sales team’s progress.
Why This Works
Most Consultants:
- Provide solutions that do not translate into revenue
- Use big company ideas that don't fit MSMEs
- Focus on training, not structure
- Teach from books - not from personal experience
- Do not offer clarity about R.O.I.
Result: Temporary hype – fades away within 2-4 weeks
Ashish Mudra:
- The APAAR sales transformation consulting directly results into increased revenue
- Our solutions are built specifically for ₹5-50 Cr Indian businesses
- First fix structure and system, then provide training, support and reinforcement at all levels
- Exemplary personal track record as salesperson and sales trainer-coach-comsultant
- Minimum 100% Guaranteed R.O.I. (Conditions apply)
Result: Lasting impact – tangible revenue growth
What you achieve in 12 months
Time:
- 70-80% less founder time in daily sales
- Managers make most decisions alone
- New hires productive in 30-45 days (not 6 months)
Performance:
- 25-45% better closing rates across team
- 85%+ accurate revenue forecasts (vs. guessing)
- Pipeline moves 30-40% faster
People:
- 40-60% less people quitting
- Team morale improves significantly
- Clear growth path retains good people
Revenue:
- Average 35-60% growth within 6-12 months
- Better profit margins (8-15% improvement)
- Lower customer acquisition cost (20-30%)
What's Included:
- 12 months working together
- Monthly sessions (3-6 hours) each
- Bi-weekly managerial coaching
- Sales team training
- WhatsApp/email support
- Playbook guides, templates, frameworks
- 30 days extended help after 12 months
Investment starts from ₹2,99,999 onwards + taxes
Final investment depends on variables such as:
- Team size and locations
- Mode of delivery (online / on-site / hybrid)
- How much needs to change (scope of work)
- Total number of sessions required
Not Included: Technology costs (if you need new CRM/tools etc.) | Travel costs (charged separately if applicable)
Breakeven: Our clients typically recovers the investment within 2-8 weeks after completion of sales training and implementation begins
Limited Spots Available : We accept only 2-3 clients every quarter | Only 1 spot remaining for this quarter
Investment Details
How We Can Work Together
How To Start?
- Step 1: Call us or book FREE strategy call below
- Step 2: We'll review and contact you within 48 hours
- Step 3: Free 30-min call to see if this fits (no pressure)
- Step 4: If aligned, we will guide you with next steps
No pressure.
No hard selling.
Not Sure If This Is Right?
| Your Situation | Choose This |
|---|---|
| Not sure what's broken | Sales Diagnosis — Get clarity first |
| Need quick wins fast | 3-Day Workshop — Fix biggest leaks |
| Want to build basic system | 90-Day Coaching — For simpler businesses |
| Need full transformation | This Consulting You're in the right place — Organization-wide change |
Frequently Asked Questions
How much time will I need to commit each week?
Founders: 6-10 hours/month. Managers: 4-6 hours/month. Team: 2-3 hours/month for training.
Can you work remotely or do you visit?
Yes we can work remotely or can have a mix of both – online and on-site session. Important sessions in person at your office. Regular coaching calls on video. We customize based on your location.
When should we start?
Best time is now. Waiting doesn’t make you more ready. It only leads to potential revenue loss which otherwise you can add through sales system improvement.
Do you offer refunds?
We offer 100% R.O.I guarantee to select clients (conditions apply). We guarantee you’ll have clear systems and processes. Revenue depends on market and execution. That said, clients typically grow 35-60% within 6-12 months.
Still have questions? Let’s talk!
Ready to Build a Predictable Revenue Engine That Runs Without You?
Most founders wait until it’s too late.
Smart founders build the foundation before they desperately need it.
If you’re doing ₹5-50 Cr and your sales organization is holding you back, let’s talk.