Sales Transformation Coach For MSME
Build ₹50-100+ Cr Sales Transformation Engine That Gets You Predictable Revenue And Time Freedom
Close-Win 30-50% more deals in 90 days
Build scalable sales system + playbook + scripts your team uses daily
India’s 1st Sales Transformation Coach Trusted by MSMEs
160K +
Lives Impacted
₹800 Cr
Collective Revenue
314% +
Growth Delivered
17 +
Years of Service
⭐️⭐️⭐️⭐️⭐️
4.9/ 5 Rating
MSME CHALLENGES
Sales Transformation Coaching Fix MSME Challenges
Are You An MSME Founder (₹5-50 Cr) Facing These Revenue-Killing Problems?
- You’re trapped doing everything - no time to grow.
- Sales up-down every month - can't predict revenue
- Team can't close deals unless you step in.
- Leads come in, but conversions are terrible
- Don't get good salespeople - leave in 6-12 months
- New hires take months to be productive
We will help you fix them using APAAR© framework - a proven Sales Transformation System that's tailored for MSMEs
THE APAAR SALES TRANSFORMATION SYSTEM
A 5-Step Structured Framework That Turns Founder-Dependent Sales Into Predictable Revenue Engines
HOW WE HELP
Proven MSME Sales Transformation Solutions That Fix Revenue Leaks & Build Predictable Growth
Whether you need a quick diagnosis, structured workshop, group coaching, or full consulting support — we have a proven path to take your business from founder-dependent chaos to system-led predictable revenue.
Sales System Diagnosis (SCAN)
- Get a comprehensive assessment of your sales system using our proprietary SCAN tool.
- Discover hidden leaks draining 80% of your revenue
- Receive a detailed diagnostic report with prioritized action steps.
Easy QUIZ format – Get instant Score in 10 min
Sales Transformation Workshop
- Join our 3-day live online workshop (3 hours × 3 sessions) designed for MSME founders.
- Identify the 4 critical barriers killing 80% of your revenue.
- Walk away with a clear 7-day action plan to fix sales leaks immediately.
Join next batch waitlist | Only 25 spots per batch
Sales Transformation Coaching
- Join a curated cohort of ambitious MSME founders for 90 days of intensive group coaching.
- Build a complete sales delegation system, customized playbook, and proven scripts your team will use daily.
- Includes you + 1 team member with 9 months of extended Q&A support.
Limited to 15 founders per cohort. Personal attention for assured results.
Sales Transformation Consulting
- Our most comprehensive 12-month consulting engagement for MSMEs ready to scale aggressively.
- Fix your sales strategy and leadership, build powerful sales system and skilled sales team.
- Covers your entire sales team plus deep implementation assistance tailored to your business
For businesses with ₹5-50 Cr+ turnover – ready to invest in transformation
Not Sure Where to Start?
See a side-by-side comparison of all our solutions to find the perfect fit for your business stage and goals.
WHY SALES TRANSFORMATION
Why Choose Sales Transformation Over Generic Training
As an MSME founder, you don’t need motivational speeches or one-day workshops that fade in a week. You need proven systems, documented processes, and hands-on execution support that creates lasting change. Here’s what makes our approach fundamentally different
| What You Need | Traditional Sales Training (What Most Consultants Offer) | APAAR Sales Transformation (What We Deliver) |
|---|---|---|
| Core Approach |
❌ Random modules ❌ Motivational content ❌ Theory-heavy sessions |
✅ 360-degree system ✅ Strategy + execution ✅ Custom implementation |
| Focus Area | Motivation or basic skills only | Strategy + Systems + Team + Leadership + Automation + Reinforcement |
| Duration & Follow-Up | 1-2 day sessions No follow-up after training | 90 days to 12 months Ongoing reinforcement + Q&A support (up to 9 months) |
| Methodology | Western models copied from textbooks or corporates | 16+ proprietary frameworks and tools designed specifically for Indian MSMEs (Ex. APAAR, SCAN, PREM, LEAD RESCUE. 4 Stroke Coaching) |
| Results | Temporary motivation spike Effects fade in 2-4 weeks | Permanent capability building 100-400% revenue growth in 4-18 months |
| What You Walk Away With | Generic slides and good feelings | Sales Strategy + Playbook + Scripts + Sales Delegation system + Team capability + Documented SOPs |
| Problem Addressed | Surface-level symptoms ("Team needs motivation") | Root causes (Founder dependency, missing systems, poor processes, no accountability, lack of self-direction) |
| Impact on Your Business | Short-lived activity burst Back to chaos in 30 days | Self-running sales team Predictable revenue 80% founder time freed up |
Ready to Choose Transformation Over Training?
See exactly how our approach differs – and if it will work for you.
TESTIMONIALS
What People Say About Ashish Mudra
"Ashish is a great teacher. He comes with abundant experience in Sales & processes. Throughout the journey he has trained and delivered outstanding results from the team. A person who just doesn’t take No for an answer , He is a task master."
"Most insightful session i ever had👏✨ Honestly learnt lot of things from your session sir 🤝 Thank you so much for your guidance."
"I am the co-founder of two companies in the US. When I met with Ashish and asked him to give me pointers on taking one of my companies international, he offered to take challenge and guide me. He is knowledgeable, energetic and easy to work with."
"Ashish has always amazed me with his alacrity, determination, and never say no attitude. A true gem of a person and understands his domain completely. The strategies and style of training and mentoring teams he implements in the sales department have yielded outstanding results."
"Ashish is a Man with abundance of knowledge in terms of sales , psychology and more importantly he understands the situation which every sales person goes through which he solves immediately through his ideas."
WHY CHOOSE ASHISH MUDRA
The Pioneer of Sales Transformation For MSMEs
As an MSME founder, you don’t need generic gyaan. You need proven sales growth strategies, structured sales processes and hands on execution support.
Working with Ashish Mudra gives you an unparalleled advantage over over your competitors and the highest possible R.O.I. on your investment.
Proven Growth Strategies
Our clients don’t just improve activity — they achieve up to 400% revenue growth by fixing sales leaks, improving conversion, and building disciplined sales execution.
Proprietary Systems + Tools
We use 16+ proprietary frameworks, tools, and methods – including the APAAR Sales Transformation System – designed specifically for MSMEs, not copied from textbooks or corporates.
Sales Transformation Pioneer
Ashish Mudra is the pioneer of Sales Transformation in India. Since 2009, he has helped businesses move from founder-dependent selling to system-driven, predictable growth.
Vast Real World Experience
24 years in sales, 17 years in training-consulting, and experience across ₹2 Cr to ₹5000+ Cr businesses. We understand MSME realities – cash flow pressure, people issues, and execution gaps better.
ABOUT ASHISH MUDRA
India's First Sales Transformation Coach for MSMEs (Since 2009)
Ashish helps MSME founders fix broken sales systems and build predictable, self-running revenue engines – without constant founder involvement.
Through his 16+ proprietary methods like APAAR Framework and SCAN Sales Diagnostic Tool, Ashish identifies hidden sales leaks and transforms chaotic sales efforts into structured, measurable growth systems.
The outcome: accountable sales teams, structured systems, and founders freed from daily sales firefighting.
24+
Years in sales
400%
Growth delivered
17+
Years in consulting
94%
Customer satisfaction
WHO WE HELP
Is Sales Transformation Right For You?
NOT RIGHT for you if you..
- A startup / wanna be entrepreneur
- Low-ticket retail business
- Brick and mortar shop
- E-commerce business
- Looking for short-cut to growth
It's RIGHT for you if you're..
- Have a running business (₹5 - 50 Cr turnover)
- Want to grow business to ₹50 - 100 Cr and beyond
- Have a sales team (any size) OR want to build one
- Are action taker - not procrastinator
- Are willing to invest ₹1-5 lakh into business growth
We're NOT a fit if: you want quick fixes, can't commit 2-3 hours/week, looking for only free gyaan.
F.A.Q.
Frequently Asked Questions
What does a sales transformation coach / consultant do?
A sales transformation consultant fixes sales systems, processes, skills, and execution gaps so businesses achieve predictable revenue growth instead of relying on founder-driven selling or random efforts.
How is sales transformation different from sales training?
Sales training improves skills. Sales transformation fixes the entire sales engine – strategy, process, people, and discipline – so it’s impact is high and results sustain even after training ends.
What problems does sales transformation solve?
Sales transformation solves issues like low conversion rates, inconsistent pipelines, heavy discounting, weak follow-ups, poor sales accountability and team dependency of the founder.
Do I need a large sales team for sales transformation?
No. Sales transformation works for small, mid-sized, and growing sales teams by optimising system, processes, sales skills and execution, not by adding headcount.
How long does it take to see results from sales consulting?
Most MSMEs see early improvements within 60-100 days, depending on their current sales system maturity, team capability, and execution commitment.
THE SALES TRANSFORMATION JOURNEY
How Most Founders Progress
While you can start at any stage, here’s the natural progression most successful MSME founders follow to achieve predictable, scalable revenue growth:
STAGE 1: Deep Diagnosis
Sales System Diagnosis
Get a comprehensive assessment of your entire sales system + team. Understand exactly where revenue is leaking and what’s stopping you from achieving aggressive growth.
Outcome: Detailed diagnostic report + prioritized fix roadmap
⏱ Duration: 7-10 days
Best when you’ve limited time and want to go for STAGE 4
STAGE 2: Structured Learning & Action Plan
3-Day Sales Transformation Workshop (L1)
Join a live cohort to identify your 4 biggest growth barriers and create a concrete 7-day action plan. Perfect for founders who want clarity before committing to transformation.
Outcome: 7-day action plan + clarity on next steps
⏱ Duration: 9 hours (3 days × 3 hours)
Best if you want quick sales improvements + results
STAGE 3: Full Transformation & System Building
90-Day Sales Transformation Coaching
Build your self-running sales team with the complete APAAR framework. Get sales delegation systems, custom playbooks, scripts, and 9 months of ongoing support. Includes you + 1 team member.
Outcome: Self-running sales team + 50-400% revenue growth
⏱ Duration: 9 hours (3 days × 3 hours)
Time: 3-4 hours/week. | Cohort Size: Max 12 founders
Best if you’re serious but have limited budget
STAGE 4: Enterprise-Level Transformation
12-Month Sales Transformation Consulting
Transform your entire sales organization with custom 1-on-1 consulting. Covers strategy, leadership alignment, team building, process automation, and deep execution support. Hybrid delivery (online + offline).
Outcome: Fully transformed sales org ready for ₹50-100+ Cr scale
⏱ Duration: 12 months
Time: Founder – 3-4 hours + Team 2-4 hours (bi-weekly)
Best for building long term capability + aggressive growth
Not sure if you need any of these in the first place?
Take FREE Sales Leak Audit (5 minutes)
Discover what’s broken in your sales system using a simple self-analysis tool (PDF)
Ready to Build a Predictable Revenue Engine That Runs and Grows Without You?
Most founders wait until it’s too late.
Smart founders build the foundation before they desperately need it.
If you’re doing ₹5-50 Cr and your sales organization is holding you back, let’s talk.
Takes <10 minutes | Get instant score | +FREE Bonus