Sales Transformation Coach For MSME
Build ₹50-100+ Cr Sales Transformation Engine That Gets Predictable Revenue And Time Freedom
Close-Win 30-50% more deals in 90 days
Free 60-80% of your time + revenue grows
Build scalable system + playbook + scripts your team uses daily
Trusted by Growing MSMEs Across India
160K +
Lives Impacted
₹800 Cr
Collective Revenue
314% +
Growth Delivered
17 +
Years of Service
160K +
Lives Impacted
314% +
Growth Delivered
₹800 Cr
Collective Revenue
17+
Years of Service
⭐️⭐️⭐️⭐️⭐️
4.9/ 5 Rating
⭐️⭐️⭐️⭐️⭐️
4.9/ 5 Rating
Sales Transformation Coach For MSME
Build ₹50-100+ Cr Sales Engine That Gets You More Revenue, Profit and Time Freedom
Close-Win 30-50% more deals in 90 days
Free up 80% of your time + revenue grows
Build scalable system + playbook + scripts your team uses daily
- Close 30-50% more deals in 90 days #FF8F43
- Free up 80% of your time + revenue grows
- Build scalable system + playbook + scripts your team uses daily
160K +
Lives Impacted
314% +
Growth Delivered
₹800 Cr
Collective Revenue
17+
Years of Service
⭐️⭐️⭐️⭐️⭐️
4.9/ 5 Rating
⭐️⭐️⭐️⭐️⭐️
4.9/ 5 Rating
Growth Delivered
MSME CHALLENGES
We Understand MSME Challenges
Are You an MSME Founder (₹5-50 Cr) Facing These Revenue-Killing Problems?
- You’re trapped doing everything - no time to grow.
- Sales up-down every month - can't predict revenue
- Team can't close deals unless you step in.
- Leads come in, but conversions are terrible
- Don't get good salespeople - leave in 6-12 months
- New hires take months to be productive
We will help you fix them using APAAR© framework - a proven Sales Transformation System that's tailored for MSMEs
THE APAAR SALES TRANSFORMATION SYSTEM
A 5-Step Structured Framework That Turns Founder-Dependent Sales Into Predictable Revenue Engines.
SOLUTIONS
Proven MSME Sales Transformation Solutions That Fix Revenue Leaks & Build Predictable Growth
Whether you need a quick diagnosis, structured workshop, group coaching, or full consulting support — we have a proven path to take your business from founder-dependent chaos to system-led predictable revenue.
Sales System Diagnosis (SCAN)
- Get a comprehensive assessment of your sales system using our proprietary SCAN tool.
- Discover hidden leaks draining 80% of your revenue
- Receive a detailed diagnostic report with prioritized action steps.
Easy QUIZ format – Get instant Score in 10 min
Sales Transformation Workshop
- Join our 3-day live online workshop (3 hours × 3 sessions) designed for MSME founders.
- Identify the 4 critical barriers killing 80% of your revenue.
- Walk away with a clear 7-day action plan to fix sales leaks immediately.
Join next batch waitlist | Only 25 spots per batch
Sales Transformation Coaching
- Join a curated cohort of ambitious MSME founders for 90 days of intensive group coaching.
- Build a complete sales delegation system, customized playbook, and proven scripts your team will use daily.
- Includes you + 1 team member with 9 months of extended Q&A support.
Limited to 15 founders per cohort. Personal attention for assured results.
Sales Transformation Consulting
- Our most comprehensive 12-month consulting engagement for MSMEs ready to scale aggressively.
- Fix your sales strategy and leadership, build powerful sales system and skilled sales team.
- Covers your entire sales team plus deep implementation assistance tailored to your business
For businesses with ₹5-50 Cr+ turnover – ready to invest in transformation
Not Sure Where to Start?
See a side-by-side comparison of all our solutions to find the perfect fit for your business stage and goals.
WHY SALES TRANSFORMATION
Why Choose Sales Transformation Over Generic Training
As an MSME founder, you don’t need motivational speeches or one-day workshops that fade in a week. You need proven systems, documented processes, and hands-on execution support that creates lasting change. Here’s what makes our approach fundamentally different
| What You Need | Traditional Sales Training (What Most Consultants Offer) | APAAR Sales Transformation (What We Deliver) |
|---|---|---|
| Core Approach |
❌ Random modules ❌ Motivational content ❌ Theory-heavy sessions |
✅ 360-degree system ✅ Strategy + execution ✅ Custom implementation |
| Focus Area | Motivation or basic skills only | Strategy + Systems + Team + Leadership + Automation + Reinforcement |
| Duration & Follow-Up | 1-2 day sessions No follow-up after training |
90 days to 12 months Ongoing reinforcement + Q&A support (up to 9 months) |
| Methodology | Western models copied from textbooks or corporates | 16+ proprietary frameworks and tools designed specifically for Indian MSMEs (Ex. APAAR, SCAN, PREM, LEAD RESCUE. 4 Stroke Coaching) |
| Results | Temporary motivation spike Effects fade in 2-4 weeks |
Permanent capability building 100-400% revenue growth in 4-18 months |
| What You Walk Away With | Generic slides and good feelings | Sales Strategy + Playbook + Scripts + Sales Delegation system + Team capability + Documented SOPs |
| Problem Addressed | Surface-level symptoms ("Team needs motivation") |
Root causes (Founder dependency, missing systems, poor processes, no accountability, lack of self-direction) |
| Impact on Your Business | Short-lived activity burst Back to chaos in 30 days |
Self-running sales team Predictable revenue 80% founder time freed up |
Ready to Choose Transformation Over Training?
See exactly how our approach differs – and why it works for MSMEs like yours.
ROUGH: Why MSME Founders Choose Sales Transformation Over Generic Training
As an MSME founder, you don't need motivational speeches or one-day workshops that fade in a week. You need proven systems, documented processes, and hands-on execution support that creates lasting change. Here's what makes our approach fundamentally different.
What Makes APAAR Transformation Unmatched for MSMEs
Proven Growth Strategies Built for Indian MSMEs
Our clients don't just improve activity — they achieve 100-400% revenue growth by fixing sales leaks, improving conversion rates, and building disciplined execution. Unlike generic western models, our approach is built from 24 years of real-world experience working with ₹5-50 Cr Indian businesses across 12+ industries.
16+ Proprietary Systems & Frameworks (Not Textbook Theory)
We use proven, battle-tested tools including the APAAR Sales Transformation System, SCAN (Sales Capability Assessment Navigator), PREM Communication Technique, and LEAD RESCUE Framework — all designed specifically for MSMEs facing founder dependency, team attrition, and inconsistent pipelines. These aren't borrowed from corporates or copied from books.
India's Pioneer in Sales Transformation (Since 2009)
Ashish Mudra is India's first Sales Transformation Coach, not just another sales trainer. Since 2009, he has helped businesses move from founder-dependent selling to system-driven, predictable growth. With 24 years in sales and 17 years in training-consulting, he understands what works for Indian MSMEs — not theory, but ground reality.
Vast Real-World Experience Across Revenue Scales
We've worked with businesses from ₹2 Cr to ₹5,000+ Cr — but our sweet spot is ₹5-50 Cr MSMEs. We understand your cash flow pressure, people issues, hiring struggles, and execution gaps better than anyone. We don't just teach sales — we've built, fixed, and scaled sales organizations across manufacturing, real estate, distribution, services, and tech.
Real Results from Real MSME Founders
Don't take our word for it. Here's what transformation looks like when systems replace chaos:
Manufacturing MSME, Mumbai (₹35 Cr → ₹98 Cr in 18 months)
"We went from founder-led firefighting to a self-running sales team with documented playbooks."
Distribution Business, Pune (₹22 Cr turnover)
"The SCAN diagnosis alone saved us ₹12 lakh in hidden revenue leaks we didn't know existed."
Real Estate Services, Bangalore (₹18 Cr turnover)
"My sales team now closes deals without me. I finally have time to focus on strategy, not operations."
Ready to Choose Transformation Over Training?
See exactly how our approach differs — and why it works for MSMEs like yours.
See How We're DifferentTESTIMONIALS
What People Say About Ashish
"Ashish is a great teacher. He comes with abundant experience in Sales & processes. Throughout the journey he has trained and delivered outstanding results from the team. A person who just doesn’t take No for an answer , He is a task master."
"Most insightful session i ever had👏✨ Honestly learnt lot of things from your session sir 🤝 Thank you so much for your guidance."
"I am the co-founder of two companies in the US. When I met with Ashish and asked him to give me pointers on taking one of my companies international, he offered to take challenge and guide me. He is knowledgeable, energetic and easy to work with."
"Ashish has always amazed me with his alacrity, determination, and never say no attitude. A true gem of a person and understands his domain completely. The strategies and style of training and mentoring teams he implements in the sales department have yielded outstanding results."
"Ashish is a Man with abundance of knowledge in terms of sales , psychology and more importantly he understands the situation which every sales person goes through which he solves immediately through his ideas."
WHY CHOOSE ASHISH MUDRA
Our Competitive Advantages
As an MSME founder, you don’t need generic gyaan. You need proven sales growth strategies, structured sales processes and hands on execution support.
Working with Ashish Mudra gives you an unparalleled advantage over over your competitors and the highest possible R.O.I. on your investment.
Proven Growth Strategies
Our clients don’t just improve activity — they achieve up to 400% revenue growth by fixing sales leaks, improving conversion, and building disciplined sales execution.
Proprietary Systems
We use 16+ proprietary frameworks, tools, and methods – including the APAAR Sales Transformation System – designed specifically for MSMEs, not copied from textbooks or corporates.
Sales Transformation Pioneer
Ashish Mudra is the pioneer of Sales Transformation in India. Since 2009, he has helped businesses move from founder-dependent selling to system-driven, predictable growth.
Vast Real World Experience
24 years in sales, 17 years in training-consulting, and experience across ₹2 Cr to ₹5000+ Cr businesses. We understand MSME realities – cash flow pressure, people issues, and execution gaps better.
MEET ASHISH MUDRA
India's First Sales Transformation Coach for MSMEs
Ashish helps MSME founders fix broken sales systems and build predictable, self-running revenue engines – without constant founder involvement.
Through his 16+ proprietary methods like APAAR Framework and SCAN Sales Diagnostic Tool, Ashish identifies hidden sales leaks and transforms chaotic sales efforts into structured, measurable growth systems.
The outcome: accountable sales teams, structured systems, and founders freed from daily sales firefighting.
24+
Years in sales
400%
Growth delivered
17+
Years in consulting
94%
Customer satisfaction
WHO WE HELP
Is Sales Transformation Right For You?
NOT RIGHT for you if you..
- A startup / wanna be entrepreneur
- Low-ticket retail business
- Brick and mortar shop
- E-commerce business
- Looking for short-cut to growth
It's RIGHT for you if you're..
- Have a running business (₹5 - 50 Cr turnover)
- Want to grow business to ₹50 - 100 Cr and beyond
- Have a sales team (any size) OR want to build one
- Are action taker - not procrastinator
- Are willing to invest ₹1-5 lakh into business growth
We're NOT a fit if: you want quick fixes, can't commit 2-3 hours/week, looking for only free gyaan.
F.A.Q.
Frequently Asked Questions
What does a sales transformation consultant do?
A sales transformation consultant fixes sales systems, processes, skills, and execution gaps so businesses achieve predictable revenue growth instead of relying on founder-driven selling or random efforts.
How is sales transformation different from sales training?
Sales training improves skills. Sales transformation fixes the entire sales engine – strategy, process, people, and discipline – so it’s impact is high and results sustain even after training ends.
What problems does sales transformation solve?
Sales transformation solves issues like low conversion rates, inconsistent pipelines, heavy discounting, weak follow-ups, poor sales accountability and team dependency of the founder.
Do I need a large sales team for sales transformation?
No. Sales transformation works for small, mid-sized, and growing sales teams by optimising system, processes, sales skills and execution, not by adding headcount.
How long does it take to see results from sales consulting?
Most MSMEs see early improvements within 60-100 days, depending on their current sales system maturity, team capability, and execution commitment.
VISUAL BUYER JOURNEY FUNNEL
The Transformation Journey: How Most Founders Progress
While you can start at any stage, here’s the natural progression most successful MSME founders follow to achieve predictable, scalable revenue growth:
Stage 0: Discovery & Awareness
Free SCAN Assessment (15 minutes)
Take our proprietary Sales Capability Assessment Navigator tool to get your sales effectiveness score and identify major leaks.
Stage 1: Deep Diagnosis
Sales System Diagnosis
Get a comprehensive assessment of your entire sales system. Understand exactly where revenue is leaking and what's costing you ₹5-15L annually.
Stage 2: Structured Learning & Action Plan
3-Day Sales Transformation Workshop (L1)
Join a live cohort to identify your 4 biggest growth barriers and create a concrete 7-day action plan. Perfect for founders who want clarity before committing to transformation.
Stage 3: Full Transformation & System Building
90-Day Sales Transformation Coaching (L2/SMC)
Build your self-running sales team with the complete APAAR framework. Get sales delegation systems, custom playbooks, scripts, and 9 months of ongoing support. Includes you + 1 team member.
Stage 4: Enterprise-Level Transformation
12-Month Sales Transformation Consulting (L3/GMC)
Transform your entire sales organization with custom 1-on-1 consulting. Covers strategy, leadership alignment, team building, process automation, and deep execution support. Hybrid delivery (online + offline).
Your End State: Predictable, Scalable Revenue
Sales systems that run without you • Teams that close consistently • Revenue you can forecast • Freedom to focus on strategy
QUICK DECISION GUIDE
Start Here: Which Solution Matches Your Current Situation?
I'm not sure what's broken in my sales
You sense revenue is leaking but can't pinpoint where. You need clarity before investing in transformation.
Start with: Sales System Diagnosis
See Details ↓I want quick wins and a clear action plan
You know the problems. You want structured guidance and an immediate implementation roadmap without long-term commitment.
Start with: 3-Day Workshop (L1)
See Details ↓I need to build a self-running sales team
You're ready to delegate sales. You want proven systems, playbooks, and ongoing support to make your team independent.
Start with: 90-Day Coaching (L2/SMC)
See Details ↓I'm scaling aggressively to ₹100+ Cr
Your entire sales organization needs transformation. You want custom strategies, hands-on execution support, and deep partnership.
Start with: 12-Month Consulting (L3/GMC)
See Details ↓